To become a smartphone market leader where the other strong brands already ruled, Samsung has a big task to to accomplish. They need to quickly establish a loyal user base and youth evangelist for their brand.
Their brief to us is simple: Create a emotional relationship between them and Samsung brand. Inspire them to join Samsung family & creating the new generation of Samsung users.
Working with youth is always a rewarding experience, because when a brand finally managed to touch their hearts, they will become future customer for years to come.
To answer the client’s objectives, Pensil Media comes our with a yearly plan to establish an "elite" community, where youth crave for attention answered, their creativity rewarded and their chance to become the benchmark of their peers are always available.
We round up the best youth from many professions to provide guidance and testimonials; Set goals, provide target audience with many engaging activities while building a web-based platform where they can express their interest in style.
Build a web based as a digital platform named Samsung Galaxy ComMEnity
Creates various activities to engage youth to join the ComMEnity, while also utilising several well-known multi talented youth
Increase the engagement on the platform to raise the membership numbers.
Rewards the loyal member of ComMEnity and trains them to become an asset, ready to support any kind of digital activities.
The first step was to comes out with an edgy but aesthetically pleasing platform, while also keeping it flexible enough to be utilised for various engagements.
The objective is to provice user with their digital-personal stance. They can choose which template that personally reflects their interest or creates their own, which becomes their personality within the ComMEnity.
During Samsung Galaxy ComMEnity campaign, we managed to achieve :
52.157 Members Joined the ComMEnity
04:15 ATS (based on Google Benchmark, above 02:00 is good)
Increased 300% over sales of Samsung Galaxy Youth Series