"The most effective way to make an innovation is to make it simple yet fun."
Nowadays, each of auto companies requires high levels of technological innovation in order to remain competitive and reach their objectives, such as increasing productivity and profitability. The challenge is how to attract the customer’s attention with a simple and practical innovation that will promote Suzuki sales.
Pensil provides mobile apps titled “Suzuki Interactive Brochure” (SIB)
This apps has 4 accessible main features that facilitate Suzuki internal team and salesman to get a full understanding of their product. Those features are: Suzuki product catalog with a specific set of detailed information, a comprehensive list of Suzuki dealers, the history of Suzuki, and credit simulation.
Mobile Application Development
We are not only developing the apps but also providing the UI&UX design. Besides, we also ran a photo shoot for ten of Suzuki products which later to be displayed on the apps. Those products are Ciaz, All New Swift, New Ertiga New SX-4 S Cross, New Ertiga Dreza, APV Arena, APV New Luxury, Karimun Wagon R, Carry 1.5 Futura Pick Up, and Mega Carry.
When the apps is ready, we then publish it to the PlayStore
We design a user friendly, clean, and minimalist app with informative display to make it easy to understand, both for the team and customers.
Up to this moment, this internal mobile apps has been downloaded for 3566 times (Android)